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Meet Mike Cessario: Turning Water into a $700 Million Badass Brand

Updated: Apr 12, 2023


The Rebel Behind Liquid Death Who Made Drinking Water Cool.


Drinking water has never been more badass, and it's all thanks to Mike Cessario, the visionary entrepreneur behind Liquid Death. In an impressive display of the LIVEBAD lifestyle, Cessario transformed a simple, healthy product into a $700 million phenomenon that breaks boundaries, exudes fearlessness, and inspires others to live authentically with an edge.

Mike Cessario's journey with Liquid Death began as a bold experiment to challenge the status quo. Tired of the conventional options available in the bottled water industry, he set out to create an entirely new category of water that felt edgy and rebellious, attracting consumers who don't shy away from breaking the rules. With striking packaging featuring tall, black cans and an impactful brand name, Liquid Death immediately stood out in a market full of bland, clear bottles and sterile designs.

Liquid Death's marketing and branding approach is nothing short of groundbreaking. Embracing heavy metal motifs, punk aesthetics, and a tongue-in-cheek attitude, the company has carved out a niche for itself as the beverage of choice for the fearless and adventurous. Their slogan, "Murder Your Thirst," encapsulates the badass essence of the brand while simultaneously promoting the importance of staying hydrated. Liquid Death's unique approach to branding has helped reshape the bottled water industry, proving that even the most mundane products can become a canvas for creativity and innovation.

The success of Liquid Death is undeniable, with the company now valued at $700 million. Mike Cessario's fearless approach to entrepreneurship, his willingness to take risks, and his commitment to breaking boundaries has paid off in a big way, showing that living the LIVEBAD lifestyle can lead to excellent results, both in terms of personal fulfillment and financial success.

Living up to its renegade image, Liquid Death also champions environmental and social causes. Their "Death to Plastic" initiative sees 10% of the company's profits donated to charities focused on fighting plastic pollution and promoting sustainable, eco-friendly alternatives. This rebellious and powerful commitment to change parallels the LIVEBAD brand's philosophy of harnessing the badass attitude "for good"—taking bold actions to make a positive impact on the world.

But Liquid Death's success story doesn't end there. The company has also expanded its lineup to include energy drinks, solidifying its status as a versatile powerhouse in the beverage industry.

On the whole, Mike Cessario's trailblazing journey with Liquid Death is a testament to the transformative power of embracing the LIVEBAD lifestyle. Through bold decision-making, a commitment to breaking the mold, and a desire to challenge norms, Cessario has turned a humble product like water into an influential and edgy brand that resonates with millions. As future entrepreneurs dare to live bold, break the rules, and follow their instincts, they need only look to Liquid Death and Mike Cessario as a shining example of what it means to live truly fearless and badass.

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