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LIVEBAD
Dec 8, 20243 min read
The Power of Living Bad: What Nike’s New Ad Proves About Modern Ambition
Nike’s gone bad—and we’re here for it. In 2024, Nike dropped a bombshell of a campaign that turned heads, raised eyebrows, and left...
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LIVEBAD
Aug 19, 20232 min read
Do Rebels Get Rewarded? Unraveling the Paradox of Positive Outcomes from Bad Behavior
The world loves conformity. It enjoys routines, systemized processes, and the "steady-state" of things. It's all neat, organized, and...
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LIVEBAD
Aug 1, 20232 min read
LIVEBAD and Love It: 10 Unapologetic Bad Bitch Quotes to Celebrate Your Bravery
The spirit of a bad bitch is audacious, limitless, and empowering. It's about embracing who you are, unapologetically, every day....
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LIVEBAD
May 1, 20233 min read
The Brazilian Badass: How Leticia Bufoni Led the Charge for Women in Skateboarding
The Bad Girl Paving the Way for a New Generation of Skaters
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LIVEBAD
Apr 17, 20232 min read
Shohei Ohtani: The Badass Two-Way Star of Baseball Who Lives Life on His Own Terms
Breaking Boundaries, Defying Odds, and Embodying the LIVEBAD Lifestyle in the World of Sports If there's a baseball player today who...
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LIVEBAD
Apr 11, 20232 min read
Living Bad in the Fast Lane: Celebrating the Badass Legacy of Ken Block
Racer, Entrepreneur, and Rule Breaker - A Tribute to the Mastermind Behind Hoonigan and DC Shoes Ken Block, the man who turned...
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LIVEBAD
Apr 11, 20232 min read
Meet Mike Cessario: Turning Water into a $700 Million Badass Brand
The Rebel Behind Liquid Death Who Made Drinking Water Cool. Drinking water has never been more badass, and it's all thanks to Mike...
209 views0 comments
LIVEBAD
Apr 9, 20232 min read
Apo Whang-Od: A Fearless and Badass Tattoo Legend at 106
Apo Whang-Od is not your ordinary tattoo artist. At 106 years old, this centenarian from Kalinga Province in the Philippines has garnered...
560 views0 comments
LIVEBAD
Mar 24, 20232 min read
We asked ChatGPT what it means to LIVEBAD and this is what it came up with.
1. Embrace Your Inner Rebel Living bad doesn't mean being a criminal or a troublemaker—it means breaking away from societal norms and...
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LIVEBAD
Sep 23, 20221 min read
#BannedBooksWeek: Hugh Hefner’s Mugshot Has Been Used To Celebrate Freedom.
Hugh Hefner’s mugshot has been used to celebrate freedom to read in the Banned Books Week Coalition. The Playboy founder, who died back...
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LIVEBAD
Sep 12, 20229 min read
How to Be a Badass: A 3-Step Comprehensive Guide
Do you want to be a badass — tougher, smarter, and more awesome? First, let’s figure out exactly what that means. You don’t have to buy a...
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LIVEBAD
Apr 17, 20213 min read
Why Do We Like Villains More Than Heroes Nowadays?
Since we were kids, we’ve been taught the difference between what’s good and what’s bad. That there are good people like Cinderella and...
249 views0 comments
LIVEBAD
Sep 25, 20204 min read
Do Men Really Prefer Bad Girls?
Do men like bad girls? Surprise. Surprise. A new study shows that nice women finish first. Sometimes even science can't convince me: men...
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LIVEBAD
Aug 31, 20205 min read
Why Do Supervillains Fascinate Us? A Psychological Perspective On Why We Love The Baddies.
WHY ARE WE fascinated by supervillains? Posing the question is much like asking why evil itself intrigues us, but there's much more to...
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LIVEBAD
Aug 4, 20201 min read
She Sacrificed Her Life For Her Fiancé Who Survived
A photograph taken in Ireland in 1972 of a girl shooting from the gun of her fiancé who was wounded in a battle against the British army,...
125 views0 comments
LIVEBAD
Aug 3, 20201 min read
The Story Behind Prince's Infamous Mugshot (1980)
While on tour in 1980 opening up for Rick James, Prince and keyboardist Dr. Fink were detained for stealing a megaphone from an airplane....
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LIVEBAD
Aug 1, 20201 min read
The Bad Girls of World War II - The Women Airforce Service Pilots
World War II WASP’s (Women Airforce Service Pilots). Facing a severe shortage of pilots, 1100 women stepped up to serve during the war....
126 views0 comments
LIVEBAD
Jul 30, 20201 min read
All The Record Labels Refused To Sign Him. Now He's A Billionaire. Jay-Z Teaches Us How To Live Bad.
All the record labels in town refused to sign him. So he went off to start his own record label and signed himself. This year, at age 50,...
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LIVEBAD
Jul 27, 20202 min read
Jacob Miller: The Civil War Vet Who Walked Around With a Bullet in His Face For 31 Years
Ever heard of the Battle of Chickamagua? It is the most significant Union defeat in the Western Theater of the American Civil War, the...
81 views0 comments
LIVEBAD
Jul 27, 20202 min read
106-year old Armenian woman protecting her home with an AKM Rifle, (1990)
A 106-year-old Armenian woman sits in front of her home guarding it with a rifle, in Degh village, near the city of Goris in southern...
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